The futuristic spot for Boeing's centennial anniversary, ‘You Just Wait’, imagines the possibilities brought about by another hundred years of innovation.
The world in 2116 is presented as an exciting place where we drive flying cars, fly supersonic intercontinental jets, and travel into space to inhabit Mars. The most exciting aspect of this project was working with the Boeing ‘futurists’ to design our theoretical vehicles. We bookended the story with a character, a little girl, to give the film a human feel. The twinkle in her eye alludes to her future role as an engineer or inventor of a new technology that will make the world a better place.
Production design by Nick Goodman, shot by Rob Hauer, and concept design by Tung Chow Hsieh.
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