A Canadian Super Bowl spot preceding the 2014 winter Olympic games.
This spot unveiled a CGI version of a real 80ft flying blimp shaped like a hockey goal light. The blimp flew above major Canadian cities during the Sochi Olympic games, lit up and made noise whenever the Canadian team scored.
This was part of a clever integrated campaign where fans could buy their own programmable goal light that would illuminate whenever their team scored.
Shot on location in Vancouver with Ted and Phil at Lemonade Films. Greg Loewen providing the production design, and Adam Carboni shooting.
For a full credit list, go here.