AICP nominated for best direction, this film was designed to inspire younger generations to get out and vote for representatives who advocate for sensible gun control laws. Written by Kesha, Sage, Chika, Pebe Sebert, and Drew Pearson, the song was created as an artistic response to the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida.
The film is a looping, metaphoric visualization of the predictable events that follow a mass shooting. Using the overly complicated and at times comical mechanics of a Rube Goldberg machine, the story takes place inside a school while a shooting is occurring.
The film is a looping, metaphoric visualization of the predictable events that follow a mass shooting. Using the overly complicated and comical mechanics of a Rube Goldberg machine, the story takes place inside a school while a shooting is taking place.
After every shooting, there’s outrage, prayers and false promises. Then it happens again. End #TheMostViciousCycle. Vote for candidates who support sensible gun laws and share the video. #VoteForOurLives on 11/6.
Here is a Huffington Post article about the film.