Working with an open brief from the good people at Havas NY, this project is part music video, part commercial.

A love letter to artistic expression, I developed a concept of using piano keys - Benson's musical instrument of choice - as a metaphor for his ascent to stardom. Populated with artful and creative visuals, his rise culminates in social media stardom and finally a huge live performance.

A proper mixed-media project, we used hand-painted textures and stylized animation to create a world that reflects his artistry and creativity. Animation direction help from the marvelous, Lisha Tan. Shot by Mike Reyes.